The redesigned and relaunched Play-n-Squeak brand included developing a new brand logo, new color scheme, new positioning and several new products, all of which have been met with an extremely positive response. The original Play-n-Squeak Mouse was introduced in 1999 and was designed to exercise a cat’s instinct to hunt, stalk and pounce on prey and since then, OurPet’s has sold over 15 million Play-n-Squeak toys. As a result of the positive response received from the Global Pet Expo 2008, management is optimistic that sales from this brand will increase throughout 2008. Fitzhugh continued, “In addition to the enhancements made to our Play-n-Squeak brand, as expected, we experienced high interest for our SmartScoop(TM) Self-Scooping Cat Litter Box (www. Andrew Berger (216) 464-6400 OurPet’s Company 1300 East Street Fairport Harbor, OH 44077-5573, USA (800) 565-2695 Phone (440) 354-6500 Fax (440) 354-9129 www. Read More

[Tags], brand, playnsqueak, products, provided, company, natural pet health[/Tags]